We started with our own YouTube channels and no ad budget. Today we run 6 channels ourselves, and we bring the same process to company channels: from data-backed topics to a report with numbers you can verify yourself.
Schwarzent at a glance
Five years on YouTube, funded with our own money. Each stage taught us a rule we still follow on company channels.
2021
Filip Czerniak starts publishing on YouTube. He learns from his own mistakes, with no ad budget.
TakeawayYou earn a viewer’s attention with content, because there’s no budget to buy it.
2022 and 2023
Filip runs channels in English and learns that a single hit video changes very little.
TakeawayWhat counts is a process you can repeat every week.
2024
Topic research, production, publishing and measurement come together into one repeatable process.
TakeawayEvery episode follows the same path and gets measured the same way.
28 September 2025
The first episode of our video essay channel: long, narrated episodes in Polish. Less than a year later, Helios is getting 1.2 million views in 28 days (YouTube Studio, 22 Sep 2026), with an average view duration of 10:16.
TakeawayThis is the format we use for company channels today.
1 December 2025
A channel about construction, an industry most people find boring. Today it has 81.2 million views (public YouTube counter, 10 Oct 2026), with zero ad spend.
TakeawayA “boring” industry has an audience too, as long as the episodes answer its questions.
Today
Together, 641.5 million views (public YouTube counter, 10 Oct 2026) across 1,726 videos on our channels. We bring the same process to company channels.
TakeawayViewer attention is our currency. We earn it with time and work on our own channels before we offer anything to a company.
Launch dates: Helios according to YouTube Studio, BudowlankaBratku according to its first published video. As of 11 Oct 2026.
Each in a different niche, each with a public counter. All six publish in Polish. Click a channel name to compare our numbers with YouTube.
History
shorts and long-form
Public YouTube counter: channel 10 Oct 2026, videos 11 Oct 2026.
Cars
shorts and long-form
Public YouTube counter: channel 10 Oct 2026, videos 11 Oct 2026.
How things are made
shorts
Public YouTube counter: channel 10 Oct 2026, videos 11 Oct 2026.
Construction
mostly shorts
Public YouTube counter: channel 10 Oct 2026, videos 11 Oct 2026.
Soccer
shorts and long-form
Public YouTube counter: channel 10 Oct 2026, videos 11 Oct 2026.
Video essays
narrated long-form only
For Helios, watch time is what counts: the average view lasts 10:16 (YouTube Studio, 22 Sep 2026).
Public YouTube counter: channel 10 Oct 2026, videos 11 Oct 2026.
Our network also includes four channels that partners run on our system. We don’t show their numbers because we don’t have recent data for them.
Four people, each with a clear role. You talk to the people who make your episodes, and Filip approves every episode before it goes live.
Owner, strategy
Owns the channel strategy: he sets the contract number and the topic calendar with you and approves every episode before it goes live. He’s also the voice of Helios, so he knows the video essay format from the narrator’s side.
Production and AI
Runs most of production, from raw footage to the finished file. He’s our AI expert, and AI is what helps us speed up research and production.
Editing
Edits most of the episodes and shorts, from the first cut to the final, ready-to-publish file.
Sales and contracts
Talks with companies, prepares contracts and manages the relationship after signing.
Eight rules that apply from the first call. Some of them are written into the contract.
We built the tools we use for every episode on our own channels. Here’s the path an episode takes, from topic to report.
We check what people in your niche search for on YouTube and what they can’t find there yet. That becomes the quarterly calendar: 12 topics.
Every episode builds toward one claim from the first seconds, with the evidence to back it up. A human writes the script.
Animated charts, maps and title cards are built in our own graphics engine. In company episodes we don’t use clips from other creators’ videos, so your channel won’t get copyright claims over borrowed footage.
We check every shot before editing: watermarks, other brands’ logos and repeated scenes don’t make it through. Filip watches the finished episode before it goes live.
Title, thumbnail, description, pinned comment and a tracked link to your website. We cut shorts from the episodes and post them on 4 platforms: YouTube Shorts, Instagram Reels, TikTok and Facebook.
We review each episode after 7 days, and once a month you get a report on the clicks and sign-ups your episodes brought in.
Your contract is with Filip Czerniak’s company, registered in Poland. It runs for at least 6 months, and we invoice once a month, in advance.
Prices and invoices are in US dollars. Before we start, you get the contract and the plan in writing.
Company details
Filip Czerniak Schwarz Entertainment ul. Północna 2, 98-320 Osjaków, Poland Tax ID (NIP) 8322101952 REGON 543113904 partnerships@schwarzent.comThe brief takes a few minutes. On the call, we’ll show you our YouTube Studio and answer any question about the numbers on this page.
We don’t use cookies. We count visits in aggregate without identifying anyone, and your browser stores only what the site needs to work. Cookie policy