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Questions companies ask before a call

Answers in five groups, from pricing and contracts to how we measure results. If your question isn’t here, write to us or send a brief, and the person who makes your episodes will answer.

All questions

A channel for your company

What we do, in what format and who’s behind it.

What exactly do you do?

We build your company its own YouTube channel and run all of it: from the topics your customers search for to a monthly report on the clicks and sign-ups your episodes brought in.

The done-for-you YouTube channel
What do we get every month?

4 long-form episodes, always published on the same day of the week, and 30 shorts cut from the episodes and posted on 4 platforms: YouTube Shorts, Instagram Reels, TikTok and Facebook. Plus topic research, scripts, narration, editing, graphics, thumbnails, publishing and a monthly report.

Our industry is boring and we sell to other businesses. Does this make sense for us?

Business buyers type their questions into YouTube before they call a sales rep too, and with a long buying cycle, an episode that answers those questions keeps working for months. Construction is considered boring, and our channel about it has 81.2 million views (public YouTube counter, 10 Oct 2026) today.

Does someone from our company have to be on camera?

No. By default, an episode is a narrated video essay with graphics and your product materials, so your calendar has 0 shooting days. If you have someone who’s good on camera, we record 4 episodes with them in a single day each month.

What if we want a host but don’t have anyone for the camera?

We hold a casting: 3 host candidates, a test recording on a real topic and your pick within 48 hours.

Who narrates the episodes?

A professional narrator matched to your brand, or someone from your company who records just their voice, remotely.

Can you make our channel in English?

Yes. For US companies, the scripts, narration, titles, descriptions and reports are all in English. Our own channels publish in Polish, and Filip ran English-language channels in 2022 and 2023.

Who narrates English episodes?

A professional narrator who records in English, matched to your brand, or someone from your company who records just their voice, remotely. You choose the voice in week two, before production starts.

Who writes the scripts and where do the topics come from?

We take topics from what your customers search for on YouTube and can’t find there yet. You get the quarterly calendar, 12 topics, for approval. A person writes the script, and Filip approves every episode before it goes live.

Do you use AI to make the episodes?

We use AI for research and to speed up production. A person writes the script, a professional narrator or someone from your company reads it, and Filip approves every episode before it goes live.

Do you run channels for our competitors?

We run a channel for only one company per category, and we put that in the contract.

Why do you take on only a few companies per quarter?

Every quarter we open 5 slots for new channels. That’s as many as we can run the way we run our own: Filip approves every episode before it goes live, and we work with only one company per category.

Contract and pricing

Price, contract length, invoicing, the guarantee and what stays with you.

How much does it cost, and what’s included?

$9,500 per month. That covers 4 long-form episodes and 30 shorts every month, plus topic research, scripts, narration, editing, graphics, thumbnails, publishing and reporting. We supply the whole production team, so you don’t hire or pay anyone separately.

Cost comparison
What does the contract look like, and can we cancel?

We agree on at least 6 months, because anything shorter is too soon to judge results. After that, the contract continues, and you can cancel with 3 months’ notice. During the notice period we finish the episodes already in production, so the channel doesn’t stop in the middle of a series.

How does invoicing work?

We invoice once a month, in advance, in US dollars. The amount is the same every month of the contract.

What if it doesn’t work?

On day one, we put the number we’ll be judged by in the contract. You get the first link report on day 45, and if we haven’t hit that number after 6 months, we run the channel for 3 more months, same scope, at no charge.

What doesn’t the guarantee cover?

Sales, leads or revenue, because those also depend on your product, your pricing and your sales team. We report on them, but we don’t promise them. If publishing is held up by late approvals, the deadline moves back by the same amount of time. There are no refunds.

Who owns the channel and its YouTube revenue?

You do. The channel is created under your Google account, and we get manager access, which you can remove with one click. Subscribers, videos and data stay with you, even after we stop working together. Every dollar YouTube pays out for the channel goes to you. We take no cut.

Who holds the rights to the footage in the episodes?

The channel and the materials are yours from day one and stay with you if we part ways. We build the visuals from graphics, animated charts, your product materials and licensed footage. In company episodes we don’t use clips from other creators’ videos, so your channel won’t get copyright claims over borrowed footage.

Results and numbers

When we measure the channel, how, and against what.

When will we see the first results?

The first episode goes live in the fourth week after signing. We review each episode after 7 days, you get the first link report on day 45, and we check the contract number after 6 months.

What number goes into the contract?

One number you can verify yourself on the public YouTube counter, usually the channel’s total views in the first six months after the first video goes live. We set the target after researching your niche and put it in the contract.

How do you measure the channel’s impact?

Google’s brand lift tools only work with paid campaigns, so for the channel we use our own measurement model. Every episode carries a tracked link to your website. We suggest adding a “How did you hear about us?” question to your contact form. Every month we also check Google Search Console to see whether searches for your company name are growing.

What’s in the report?

We review each episode after 7 days: thumbnail performance, how well the opening holds attention, average view duration, returning viewers, traffic sources, and clicks and sign-ups from the tracked link. You can see the results anytime, and once a month you get a summary with our recommendation for the next cycle.

Do you buy views?

No. We’ve spent $0 on ads for our channels, and their numbers come from organic traffic. We build your channel the same way. If you also want to run ads, we report them separately so they don’t blur the channel’s results.

How do we know your numbers are real?

Every number comes with a source and a date, so you can check it against the YouTube counter or a YouTube Studio export. On the call, we’ll show you a screenshot of the traffic sources in our YouTube Studio.

Results of our channels

Working together

How much work it is on your side, who your contacts are and how we get started.

How much of our time will this take each week?

In the faceless version, it comes down to approvals: the topic calendar once a quarter, plus titles and thumbnails before each release. The version with a host adds one shooting day a month.

What do you need from us?

One person with sign-off authority, who approves the topic calendar within 48 hours and titles and thumbnails within 24 hours. We also need manager access to your channel, your product materials, your brand assets, a list of topics and phrases to avoid, and UTM-tagged links.

What does the first month look like?

In week one, we research your niche and prepare the topic calendar for your approval. In week two, we agree on the format and narrator, or hold a casting for a host. In week three, we set up the channel and produce the first episodes. The first episode goes live in week four, and the start date is confirmed in the contract.

Who do we talk to day to day?

From the first call to the report, you deal directly with the people who make your episodes. Filip owns the channel strategy and has the final say on every episode. Marcel handles sales and contracts and manages the relationship after signing.

Who runs your channel
We’re in the US. How do you handle the time difference?

We work from Poland, six hours ahead of New York and nine hours ahead of Los Angeles. We schedule calls for your morning.

What about our legal team?

You get the whole quarter’s topics in advance, so legal review is built into the calendar from day one.

Will you need our account passwords?

No. We get manager access to your channel, which you can remove with one click. We never ask for passwords.

What if publishing is held up on our side?

If publishing is held up by late approvals, the deadline for hitting the contract number moves back by the same amount of time.

Channel audit

For companies with a channel that isn’t bringing in customers.

What exactly do you check?

Your topics versus what your customers search for, the first seconds of your episodes, titles and thumbnails, traffic sources, your publishing schedule, and whether there’s a link under your episodes that leads to your website.

Channel audit
Does the audit cost anything?

No. The call is free, and Filip does the review personally.

What do you need for the audit?

A link to the channel is enough. If you give us the Viewer role in YouTube Studio, we’ll also see retention and traffic sources from your dashboard.

An agency or someone on our team already runs the channel. Is that a problem?

No. After the call you get the three changes that matter most, and your team or whoever runs the channel now can make them. There’s no commitment.

Can you take over an existing channel?

Yes, on the same terms as a new done-for-you channel: $9,500 per month, a minimum term of 6 months and a guarantee written into the contract.

Rather just ask us?

The brief takes a few minutes. From the first call, you talk directly to the people who make your episodes.