minimum
A link to the channel is enough
From public data we can see the topics, titles, thumbnails, episode openings, descriptions, links and publishing schedule. That’s enough for the full review.
An audit for a channel that isn’t bringing in customers
Send us a link to your channel, and we’ll figure out why your episodes aren’t sending people to your website. We go over the findings on a short online call. The call is free, and Filip does the review himself.
The audit at a glance
- Call
- free, online
- Reviewed by
- Filip himself
- We need
- a link to the channel
- You get
- the three changes that matter most
- across our 6 channels, where we learned what to look for on yours
- 641.5
- million views
- Source: public YouTube counter, 10 Oct 2026
- published on those channels, long-form and shorts
- 1,726
- videos on our channels
- Source: public YouTube counter, 11 Oct 2026
- with a voice-over, including the Helios video essays
- 69
- long-form episodes
- Source: public YouTube counter, 11 Oct 2026
- spent on ads for our channels
- $0
What we check
Six areas where company channels most often lose viewers. For each, we note what we look at, the question we ask and what it tells us.
Channel review card
Sample, for illustration only
- 01
Topics and demand
needs work
- What we look at
- Your episode list next to what customers in your category search for on YouTube.
- Question
- Does the episode answer a question people actually search for?
- Sample entry
- The episodes describe the product, while customers ask about the problem the product solves.
- 02
The opening
fix first
- What we look at
- The first seconds of every episode and, with YouTube Studio access, the audience retention chart.
- Question
- Does the opening hook viewers and deliver what the title promises?
- Sample entry
- The episode starts with a logo and a greeting, so viewers don’t know why they should stay.
- 03
Titles and thumbnails
needs work
- What we look at
- How the episode looks in search and suggested videos, next to the videos competing for the same click.
- Question
- Does someone scrolling past have a reason to click?
- Sample entry
- The title repeats the company name, and the thumbnail is a screenshot of a slide deck.
- 04
Traffic sources
working
- What we look at
- Where viewers come from: search, suggested videos or subscriptions. The full breakdown is in YouTube Studio.
- Question
- Does the channel reach people who don’t already know you?
- Sample entry
- Viewers come mostly from search, so the topics match the questions people type in.
- 05
Path to your website
fix first
- What we look at
- The description, pinned comment and links under each episode, and whether anyone tracks the clicks.
- Question
- Does a viewer who wants more know where to click, and does anyone count those clicks?
- Sample entry
- There’s no link to the website under the episodes, so the interest dies on YouTube.
- 06
Publishing schedule
working
- What we look at
- Release dates from recent months and whether episodes come out on a fixed day of the week.
- Question
- Do viewers know when the next episode will come out?
- Sample entry
- Episodes come out regularly, on the same day of the week.
From a card like this we pick three changes to start with
- A new opening for the episodes: deliver the title’s promise in the first seconds and move the logo to the end.
- A tracked link to your website and a pinned comment under every episode, with clicks tracked.
- The next three topics, taken from questions your customers type into YouTube.
- working
- needs work
- fix first
How it works
From a link to your channel to three changes you can make on your own. We can take over the channel, but you don’t have to hand it over.
-
01You
Link to the channel
You send the link in the brief and choose the audit. Public channel data is all we need.
-
02Filip
Review
Filip reviews the channel himself: topics, openings, titles and thumbnails, traffic sources, the path to your website and the publishing schedule.
-
03Together
Online call
A short call where we show you what the data says and where the problem starts. The call is free.
-
04You
Three changes
You get the three changes that matter most. Your team can make them, or your current agency can.
-
05Optional
Hand it over to us
You can hand the channel over to us. Then we work under the done-for-you channel terms, with the guarantee written into the contract.
What we need
Less than you might think. The audit doesn’t commit you to anything.
more detail
With access to YouTube Studio
If you give us the Viewer role in YouTube Studio, we’ll also see audience retention and traffic sources from your dashboard. You can remove access with one click after the call.
What happens after the call
Two paths. Both start with the same three changes.
A
You make the changes
You get the three changes that matter most. Your team or your current agency can make them. There’s no commitment, and the channel stays with whoever runs it today.
B
You hand the channel over to us
We take over the channel on the same terms as a new done-for-you channel. The price covers 4 long-form episodes and 30 shorts a month, plus research, scripts, voice-over, editing, publishing and reporting.
$9,500per month
Minimum term: 6 months. If we don’t hit the number in the contract within 6 months, we run the channel for 3 more months at no charge.
6 months to hit the target
3 months at no charge
Questions about the audit
What exactly do you check?
Your topics versus what your customers search for, the first seconds of your episodes, titles and thumbnails, traffic sources, your publishing schedule, and whether there’s a link under the episodes that leads to your website.
Does the audit cost anything?
No. The call is free, and Filip does the review himself.
What do you need from us?
A link to the channel is enough. If you give us the Viewer role in YouTube Studio, we’ll also see retention and traffic sources from your dashboard.
An agency or someone on our team already runs the channel. Is that a problem?
No. After the call you get the three changes that matter most, and your team or your current agency can make them. There’s no commitment.
Can you take over an existing channel?
Yes, on the same terms as a new done-for-you channel: $9,500 per month, a minimum term of 6 months and the guarantee written into the contract.
Let’s find out what’s holding your channel back
The brief takes a few minutes. A link to your channel is all we need, and on the call we’ll show you what the data says.