Privacy policy

This policy explains who the controller of your personal data is, what data we collect on schwarzent.com, why, on what legal basis, who we entrust it to and what rights you have. We write in plain language because that is how we run the whole company, but this is a complete, formal document that complies with the GDPR.

§1 Data controller

The controller of your personal data is:

You can write to the email address above about any matter concerning personal data. We have not appointed a data protection officer, because the scale of processing does not require one.

§2 What data we collect and where it comes from

Brief (/brief and /en/brief). The form has several steps, and the questions depend on what you need: a done-for-you channel, a channel audit or something else. We always ask for the company name, your first and last name and a business email address, and that you check the consent box under the form; for an audit also for a link to the YouTube channel, and for the “something else” path for a short description. The remaining answers are voluntary: website, industry, number of people in the company, sales markets, job title, phone, preferred form and time of contact, how you heard about us, a description of the product and customers, the questions customers ask before buying, the length of the purchase decision, the estimated value of a customer, sources of customers, a link to the YouTube channel and its current state, competitors’ channels, the expected version of the episodes and the narrator’s voice, problems with the current channel, willingness to give us a role in YouTube Studio, the goal of working together and the measure of success, the start date, how decisions are made, the involvement of the legal department and the answer about the budget. Together with the answers we send the address of the page from which the form was submitted. You provide this data so that we can reply and prepare a proposal for working together. The submission goes to a spreadsheet in our Google Workspace.

Brief draft in your browser. While you fill in the brief, we save your answers as you go in the memory of this browser tab (sessionStorage), so that they do not disappear if you accidentally refresh the page. The draft does not reach us until you click “Send brief”. It disappears when you close the tab and is deleted after the form is sent successfully. We do not save the consent checkbox in the draft.

Waiting list for the course “Zostań operatorem AI” (/kurs). First name, email address, the answer to the question of why you are coming, and optionally also the size of the company and a description of the process you want to improve; in addition, information about the consents given, the version of their wording and the source of your visit to the page (campaign parameters in the address, if there were any). The sign-up goes to a separate spreadsheet in our Google Workspace.

Former forms. The report download form (/report), the contact form (/contact), the form for brands (/integracje) and the strategy brief (/strategia) are no longer available on the website. Data previously submitted through them is processed according to the rules described in §3 and §4.

Email correspondence. When you write to partnerships@schwarzent.com or another of our addresses, we process your email address, first and last name and the content of the message.

Technical data. The hosting server and the analytics tool record standard technical data about visits (IP address, browser type, pages visited, approximate location at country or region level). The analytics we use (Vercel Web Analytics) works without cookies and does not build a user profile. On pages with videos, your browser downloads video thumbnails from YouTube (Google) servers, without information about which page you are viewing. The YouTube player itself, in privacy-enhanced mode, loads from Google servers only after you click the thumbnail.

We do not collect special categories of data and do not want to receive them. Providing data is always voluntary, but without an email address we will not reply to a brief or a message.

§3 Purposes and legal bases

Notifications about the course “Zostań operatorem AI” (opening of sales, dates) and making a free lesson available to people on the waiting list: the legal basis is your consent (Article 6(1)(a) GDPR). We send commercial information about further editions and our other products only if you give a separate, optional consent. You can withdraw any consent at any time by writing to partnerships@schwarzent.com; withdrawal does not affect the lawfulness of processing carried out before it.

Contact regarding a report downloaded through the former /report form: the legal basis is the performance of a contract for the supply of content (Article 6(1)(b) GDPR).

Our own marketing, that is occasional messages about our services sent to people who downloaded the report: the legal basis is our legitimate interest (Article 6(1)(f) GDPR). You can unsubscribe from any such message with a single email, and we act on an objection immediately.

Replying to inquiries, preparing a quote and conducting business talks: steps taken at your request before entering into a contract (Article 6(1)(b) GDPR) or our legitimate interest (Article 6(1)(f) GDPR). The consent given under the brief confirms that you are sending the data knowingly; withdrawing it does not affect the lawfulness of processing carried out before it.

Establishing, pursuing or defending claims and the security of the website: legitimate interest (Article 6(1)(f) GDPR).

§4 How long we keep data

Data from the course waiting list: until you withdraw consent, and no longer than 12 months after the end of sales of the edition we notified you about (data of people who buy the course is processed further on the terms described in the course terms and conditions).

Data from the report form: until you object or request deletion, and no longer than 3 years from the last contact. Brief submissions (including those from the former brief forms and the contact form) that did not lead to an engagement: up to 12 months from the last contact. Business correspondence: for the duration of the talks, and afterwards for the limitation period of any claims (as a rule up to 6 years). Technical server logs: according to the hosting provider’s retention, typically up to several dozen days.

The brief draft in the memory of the browser tab disappears when you close the tab or after the form is sent.

§5 Who we entrust data to

We use a few trusted providers who process data on our behalf: Vercel Inc. (hosting of the website, the function that receives sign-ups for the course list, and cookieless analytics) and Google Ireland Ltd. (Google Workspace: our email and the spreadsheets in which we record brief submissions and course list sign-ups). Google Ireland Ltd. is also the operator of YouTube: on pages with videos, your browser downloads video thumbnails from its servers, without information about which page you are viewing, and after you click a thumbnail it loads the player. We serve the website’s fonts and scripts from our own server. Apart from that, we may disclose data only to entities authorized under the law.

We do not sell data and do not share it with anyone for the marketing of other parties’ products.

§6 Transfers outside the EEA

Some of our providers (Vercel) have their registered office or infrastructure in the USA. Data is transferred on the basis of the European Commission’s adequacy decision (EU-U.S. Data Privacy Framework) or standard contractual clauses (SCC), with additional technical safeguards.

§7 Your rights

You have the right to access your data and obtain a copy of it, to rectification, erasure, restriction of processing and data portability, to object to processing based on legitimate interest (including marketing; we always act on that objection), and, where processing is based on consent, to withdraw it at any time without affecting the lawfulness of processing carried out before it. An email to partnerships@schwarzent.com is enough.

You also have the right to lodge a complaint with the President of the Personal Data Protection Office (ul. Stawki 2, 00-193 Warszawa, uodo.gov.pl) if you believe that we process data unlawfully.

§8 Cookies and analytics

The website does not set cookies: neither its own, nor advertising, nor tracking cookies. In the browser’s storage we save only a few technical settings needed for the site to work (the dismissal of the information bar and the draft of the brief form), which do not require consent. Visit analytics (Vercel Web Analytics) works without cookies and without identifying a specific person. You will find the full list, storage periods and instructions for clearing them in a separate cookie policy. If in the future we introduce tools that require consent, a mechanism for collecting it with the option to refuse will appear first, and both documents will be updated.

§9 Automated decisions and profiling

We do not make decisions about you based solely on automated processing that would have legal effects, and we do not profile visitors to the website.

§10 Changes to this policy

We may update this policy when the scope of our services or our providers change. The current version is always available at schwarzent.com/polityka-prywatnosci together with its effective date.

Version 1.3 is effective from 13 October 2026: a new, detailed brief form and a draft of its answers in the browser, the former report, contact, brand and strategy brief forms switched off, FormSubmit and jsDelivr no longer used, video thumbnails loaded from YouTube servers. Version 1.2 was effective from 6 October 2026 (the waiting list for the course “Zostań operatorem AI” added). Version 1.1 was effective from 5 September 2026 (the brief and contact forms clarified, the YouTube player added to the list of recipients, the cookie policy moved to a separate document). Version 1.0 was effective from 23 July 2026.