Helios
See the channelvideo essays, long episodes only, in Polish
- million views in 28 days
- 1.2
- average view duration
- 10:16
- thousand subscribers
- 17.2
Source: YouTube Studio, 22 Sep 2026; public YouTube counter, 10 Oct 2026
A YouTube channel for business software companies
Before a company picks a system, someone on their team watches comparisons, implementation stories and step-by-step walkthroughs. We build and run the channel that answers those questions, with a tracked link to your website or free trial under every episode.
A customer’s search on YouTube
Illustration: a customer types “how to implement an ERP in a small business” into YouTube and sees the episode “How to roll out an ERP in a small business without stalling sales” from your company’s channel in the results.
Illustration: a sample question and the episode that answers it.
What your customers search for
Four sample questions and the episodes that could answer them.
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01
Customer’s question
how to implement an ERP in a small business
Episode
How to roll out an ERP in a small business without stalling sales
Implementation stages, roles on the client side and the points where projects usually slip.
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02
Customer’s question
how to automate accounts payable
Episode
How to automate accounts payable, step by step
An invoice from receipt to payment, shown on screen in the software.
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03
Customer’s question
best CRM for a service business
Episode
Choosing a CRM for a service business: what to look for
The features you need from day one and the ones that can wait.
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04
Customer’s question
how to migrate data from a legacy system without downtime
Episode
Moving data off a legacy system without downtime
The migration plan, testing and the cutover, shown on one example.
These topics are examples. The real calendar comes out of research into your niche, and you approve every topic before production starts.
What we already do in a similar niche
We do not run a channel about software. The closest is the Helios format: long video essays with a narrator, where the average view of an episode lasts 10:16 (YouTube Studio, 22 Sep 2026). A complex product can be explained the same way, step by step, with nobody from your company on camera. Helios is in Polish.
What your episode could look like
A sketch of one episode, from the question to the link. We build every episode around one sentence it has to prove.
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01
Viewer’s question
“how to automate accounts payable”
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02
Animated diagram
The path of an invoice, from receipt to payment.
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03
Your footage
A screen recording of your software.
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04
Chart
Time spent per invoice before and after the change.
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05
Answer and link
The takeaway for the finance team and a tracked link to your free trial.
0shooting days
Nobody on camera, the default
Nobody from your company has to stand in front of a camera, so your calendar has 0 shooting days. A narrator carries the episode, and we build the picture from graphics, animated charts, your materials and licensed footage. We never use clips from other people’s videos.
What we build the picture from in your industry
- screen recordings of your software
- animated diagrams of processes and data
- charts of time and cost savings
- your product materials and documentation
- licensed footage of offices and teams
1shooting day per month
With a host
If you have someone the camera likes, we record 4 episodes with them in one day each month. If you do not, we run a casting: 3 host candidates, a test recording on a real topic and your choice within 48 hours.
Slots per quarter
5 open slots per quarter
In a given category we run the channel of only one company, and we write that into the contract. That is why we check whether your category is still open before we suggest a call.
- 01open
- 02open
- 03open
- 04open
- 05open
One slot is one channel in one category.
6 months to hit the target
3 months at no charge
Questions about a channel in your industry
Can you make an engaging episode about business software?
Business buyers also type their questions into YouTube before they call a salesperson, and when the buying process is long, an episode that answers those questions keeps working for months. For each topic we pick the angle where your product answers the viewer’s problem.
Can you show our software on screen?
Yes. We build the picture from graphics, animated charts, your product materials and licensed footage, and a screen recording of your software is one of those materials.
What about our legal team?
You get the topics for the whole quarter in advance, so we build legal approval into the calendar from day one.
How do you measure the effect of the channel?
Every episode has a tracked link to your website. We suggest adding the question “How did you hear about us?” to your contact form, and every month we check in Google Search Console whether more people are searching for your company’s name.
Let’s talk about a channel for your company
The brief takes a few minutes. We reply within one business day.