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A YouTube channel for construction companies

Before an owner signs with a builder, they look up costs, building methods and how to vet a contractor on YouTube. We build and run the channel that answers those questions. We know this niche from running our own construction channel.

Send a briefSample topics

A customer’s search on YouTube

Illustration: a customer types “how much does it cost to build a house in 2026” into YouTube and sees the episode “What it costs to build a house in 2026, line by line” from your company’s channel in the results.

Illustration: a sample question and the episode that answers it.

What your customers search for

Four sample questions and the episodes that could answer them.

  1. 01

    Customer’s question

    how much does it cost to build a house in 2026

    Episode

    What it costs to build a house in 2026, line by line

    Materials and labor broken down, with the items that most often push the budget up.

  2. 02

    Customer’s question

    how to vet a general contractor

    Episode

    How to vet a general contractor before you sign

    Licenses, references and the warning signs worth knowing before the first payment.

  3. 03

    Customer’s question

    ICF vs wood frame house

    Episode

    ICF or wood frame: which house to build

    Cost, energy use and build time of both systems on the same plan.

  4. 04

    Customer’s question

    best way to insulate walls in an old house

    Episode

    Insulating the walls of an old house: what to choose and what to avoid

    Materials, thickness and the mistakes that only show up after the first winter.

These topics are examples. The real calendar comes out of research into your niche, and you approve every topic before production starts.

What we already do in a similar niche

BudowlankaBratku is our channel about construction, an industry most people find boring. We published the first video on 1 December 2025, and we have spent $0 on ads for our channels. Next to this are its two most watched shorts. The channel is in Polish, and we build company channels the same way.

BudowlankaBratku

See the channel

construction, in Polish

million views in total
81.2
thousand subscribers
24.1
videos on the channel
199

Source: public YouTube counter, 10 Oct 2026 and 11 Oct 2026

Thumbnail of “how the Germans replace manhole covers in an hour” from the BudowlankaBratku channel 0:25
BudowlankaBratku, short how the Germans replace manhole covers in an hour 4.9M views (public YouTube counter, 11 Oct 2026)
Thumbnail of “Why the Germans are building houses out of wooden Lego” from the BudowlankaBratku channel 0:31
BudowlankaBratku, short Why the Germans are building houses out of wooden Lego 701K views (public YouTube counter, 11 Oct 2026)

What your episode could look like

A sketch of one episode, from the question to the link. We build every episode around one sentence it has to prove.

  1. 01

    Viewer’s question

    “ICF vs wood frame house”

  2. 02

    Animated diagram

    A cross-section of both walls, layer by layer.

  3. 03

    Your footage

    Forms, pours and framing from your jobsite.

  4. 04

    Chart

    Cost and energy use of both walls side by side.

  5. 05

    Answer and link

    The takeaway for the owner and a tracked link to your website.

An illustration of a sample episode. We write the real script after you approve the topic.

0shooting days

Nobody on camera, the default

Nobody from your company has to stand in front of a camera, so your calendar has 0 shooting days. A narrator carries the episode, and we build the picture from graphics, animated charts, your materials and licensed footage. We never use clips from other people’s videos.

What we build the picture from in your industry

  • jobsite and project footage
  • progress photos at every stage
  • animated sections and floor plans
  • charts of costs and schedules
  • licensed footage of jobsites and cities

1shooting day per month

With a host

If you have someone the camera likes, we record 4 episodes with them in one day each month. If you do not, we run a casting: 3 host candidates, a test recording on a real topic and your choice within 48 hours.

Slots per quarter

5 open slots per quarter

In a given category we run the channel of only one company, and we write that into the contract. That is why we check whether your category is still open before we suggest a call.

  1. 01open
  2. 02open
  3. 03open
  4. 04open
  5. 05open

One slot is one channel in one category.

Send a brief The full done-for-you offer Cost and comparison with your own team

6 months to hit the target

3 months at no charge

The guarantee in months. The outlined months only kick in if we miss the number in the contract.

Questions about a channel in your industry

All questions

Can we show our jobsites?

Yes. We build the picture from graphics, animated charts, your materials and licensed footage, so footage and photos from your jobsites can go into the episodes. We never use clips from other people’s videos.

Our industry is boring and we sell to other businesses. Does this make sense for us?

Business buyers also type their questions into YouTube before they call a salesperson, and when the buying process is long, an episode that answers those questions keeps working for months. Construction is seen as boring too, and today our channel about it has 81.2 million views (public YouTube counter, 10 Oct 2026).

Do you run channels for our competitors?

In a given category we run the channel of only one company, and we write that into the contract.

What about our legal team?

You get the topics for the whole quarter in advance, so we build legal approval into the calendar from day one.

Let’s talk about a channel for your company

The brief takes a few minutes. We reply within one business day.

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