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A YouTube channel for heat pump and solar companies

Before homeowners buy a heat pump or solar panels, they watch comparisons, cost breakdowns and install videos on YouTube. We build and run the channel that answers those questions, with a link to your website under every episode.

A customer’s search on YouTube

Illustration: a customer types “heat pump vs furnace” into YouTube and sees the episode “Heat pump or furnace: what it costs to heat the same house” from your company’s channel in the results.

Illustration: a sample question and the episode that answers it.

What your customers search for

Four sample questions and the episodes that could answer them.

  1. 01

    Customer’s question

    heat pump vs furnace

    Episode

    Heat pump or furnace: what it costs to heat the same house

    Upfront price, running costs and comfort, compared for one floor plan.

  2. 02

    Customer’s question

    do heat pumps work in cold climates

    Episode

    Do heat pumps work when it drops below freezing?

    What happens to efficiency in a cold snap, shown with a winter month of meter readings.

  3. 03

    Customer’s question

    is solar with battery backup worth it

    Episode

    Solar with battery backup: when it pays off

    Two systems side by side and what decides the payback period.

  4. 04

    Customer’s question

    how much does a heat pump cost to install

    Episode

    What goes into the price of a heat pump install

    Equipment, labor and the extras that move the final quote.

These topics are examples. The real calendar comes out of research into your niche, and you approve every topic before production starts.

What we already do in a similar niche

We do not run a channel about heat pumps. The closest are two of our channels: BudowlankaBratku, about building and the houses these systems run in, and TechnologgiaZiom, about how machines and devices work. Both are in Polish, and we have spent $0 on ads for our channels.

BudowlankaBratku

See the channel

construction, in Polish

million views in total
81.2
thousand subscribers
24.1
videos on the channel
199

Source: public YouTube counter, 10 Oct 2026 and 11 Oct 2026

TechnologgiaZiom

See the channel

how things are made, in Polish

million views in total
98.8
thousand subscribers
26
videos on the channel
214

Source: public YouTube counter, 10 Oct 2026 and 11 Oct 2026

Thumbnail of “Here is why old wooden cabins are better than modern houses” from the BudowlankaBratku channel 0:32
BudowlankaBratku, short Here is why old wooden cabins are better than modern houses 623K views (public YouTube counter, 11 Oct 2026)
Thumbnail of “why old tools are indestructible” from the TechnologgiaZiom channel 0:23
TechnologgiaZiom, short why old tools are indestructible 7.7M views (public YouTube counter, 11 Oct 2026)

What your episode could look like

A sketch of one episode, from the question to the link. We build every episode around one sentence it has to prove.

  1. 01

    Viewer’s question

    “do heat pumps work in cold climates”

  2. 02

    Animated diagram

    How a heat pump pulls heat from the outside air and moves it indoors.

  3. 03

    Your footage

    An outdoor unit install at one of your customers’ homes.

  4. 04

    Chart

    Energy use month by month through the heating season.

  5. 05

    Answer and link

    The takeaway for the homeowner and a tracked link to your website.

An illustration of a sample episode. We write the real script after you approve the topic.

0shooting days

Nobody on camera, the default

Nobody from your company has to stand in front of a camera, so your calendar has 0 shooting days. A narrator carries the episode, and we build the picture from graphics, animated charts, your materials and licensed footage. We never use clips from other people’s videos.

What we build the picture from in your industry

  • install and service footage
  • photos and spec sheets of your equipment
  • animated diagrams of the system
  • charts of energy use and costs
  • licensed footage of homes and neighborhoods

1shooting day per month

With a host

If you have someone the camera likes, we record 4 episodes with them in one day each month. If you do not, we run a casting: 3 host candidates, a test recording on a real topic and your choice within 48 hours.

Slots per quarter

5 open slots per quarter

In a given category we run the channel of only one company, and we write that into the contract. That is why we check whether your category is still open before we suggest a call.

  1. 01open
  2. 02open
  3. 03open
  4. 04open
  5. 05open

One slot is one channel in one category.

6 months to hit the target

3 months at no charge

The guarantee in months. The outlined months only kick in if we miss the number in the contract.

Questions about a channel in your industry

Can we show our installs and equipment?

Yes. We build the picture from graphics, animated charts, your product materials and licensed footage, so footage from your installs and photos of your equipment can go into the episodes.

Does someone from our company have to be on camera?

No. By default an episode is a video essay with a narrator, graphics and your materials, so your calendar has 0 shooting days. If you have someone the camera likes, we record 4 episodes with them in one day a month.

Do you run channels for our competitors?

In a given category we run the channel of only one company, and we write that into the contract.

When does the first episode go live?

In the fourth week after the contract is signed. Before that, we research your niche and prepare the topic calendar for approval, agree on the format and the narrator, and set up the channel. We confirm the start date in the contract.

Let’s talk about a channel for your company

The brief takes a few minutes. We reply within one business day.